Annabelle Parnaby

Annabelle Parnaby is the Marketing & PR Director at Sparta Global, where she leads the company’s brand, communications, and marketing strategy across both B2B and B2C audiences. Since joining Sparta Global in 2019, she has overseen all marketing, PR, digital, content, and social media initiatives, managing cross-functional teams and agency partners to strengthen the company’s market presence and support continued business growth.

With more than a decade of experience in technology marketing, PR, and communications, Annabelle is a creative brand storyteller known for transforming complex technical concepts into compelling, customer-centric narratives. Her background spans legal tech, SaaS, Apps, and wider technology sectors, built on a foundation of a first-class Journalism degree from the University of Westminster.

Annabelle excels in developing insight-driven marketing strategies, launching integrated campaigns, and aligning marketing with sales, delivery, and busy internal careers teams. Passionate about innovation and impact, she is committed to making technology accessible, building meaningful customer relationships, and driving brand engagement.